Graphic designing in advertising is that one job that is always in demand. Why? From the time you wake up till you sleep, you are exposed to about 6,000 to 10,000 ads. And graphic design rules most of them – from brand logos, packaging, or posters to online ads, billboards, and more.
Brands are always looking for the best talent to create innovative branding ads or creatives for their next big launch. If this is an industry that fascinates you, enrolling in an advertising graphic design course will help you master the artistic and practical skills you need for a successful career.
But before you get into a course, you must know a few things. So, let’s dive right in.
- Your Specialisation
Advertising graphic design is a vast field. Before you start looking for courses, identify the specialisation you are after. For instance, you might be skilled in motion graphics, logo design, or web ad design. Find out the design area you excel at and enrol in a course that helps you focus on that while still helping you learn other aspects of graphic design for overall development.
- Advertising and Graphic Design Basics
Indeed, you don’t necessarily need theoretical or technical knowledge to create incredible designs. But having a basic understanding of art and design and staying on top of the latest advertising industry trends can go a long way in establishing a rewarding career.
If you’re a beginner, it’s best to get familiar with key design skills and principles of design like colour theory. This is because working as an advertising graphic designer requires creative, artistic, and business skills to develop unique design ideas and communicate with the client.
- Quality of Course Curriculum
If you’re interested in learning advertising graphic design, you’ll come across many training institutes and design schools that can help you learn the necessary skills. However, before you settle on one, you must enquire about the course curriculum and specialisations to determine if it’s the right fit for you.
Additionally, check if the institute offers practical training, has experienced faculty, allows you to work on different industry projects, and connects you with industry experts. The quality of your course is important in ensuring you enter the industry with a strong foothold.
- Adobe Photoshop
While an advertising graphic design course will help you master various software to create innovative designs, being well-versed with adobe photoshop before enrolling for the course will come in handy. It is the go-to software for most graphic designers. Hence, you must know how to combine images, create effects using different tools, include vector design, and more.
The Bottom Line
Given how demanding the advertising graphic design industry is, it’s best to gain basic knowledge of designing, stay on top of industry trends, and determine your area of interest before choosing a course.
PearlxStudio offers a comprehensive advertising graphic design course with practical training and specialised knowledge in content development for different media, visual design, web pages, marketing promotion, and more.
Register for the advertising graphic course today.
