Shopify is a Canada-based, popular e-commerce platform at present. Since its establishment in 2006, it has continuously aided big and small business owners in putting up their shop online and selling their products to their target customers.
Surely, it might seem like an easy feat to accomplish, considering how quickly transactions can be arranged these days digitally. But what most startups and new business owners fail to understand is how staying relevant and pushing for long-term success takes a lot of work—even in an internet-empowered era. This is where the importance of a solid online marketing strategy in the form of SEO for Shopify or social media outreach comes in handy.
Small business owners and entrepreneurs relatively new to the world of online marketing, will benefit greatly from the list below.
- Keywords
Keyword research helps businesses determine the exact terms that people use when looking for a service or product similar to what they are offering.
Focus on using keywords that are highly related and relevant to your brand and your target customers. Use terms that are specific to the variation of the product you are selling, along with the specific demographic and location for whom your goods are made available.
- Internal links
Establishing an organized structure for your Shopify account’s internal and external links prevents instances where your content is duplicated, or your ads appear on search results of the wrong audience. It also comes in handy when you are selling a product in different colours or size, especially when Shopify automatically connects your page URL to its non-canonical counterpart.
- Content
Product keywords will not be as effective without unique and significant content to back it up. Indexing individual pages for each of your products or advertisements entails you to create content specifically for each product or page. The content must also make effective use of the keywords for your services.
A distinct product description boosts originality, credibility and appeal. You can also create blogs that feature your services and trends related to the product you are selling to generate higher engagement and organic traffic.
- Shopify URL
Shopify enables you to rearrange content based on which ones you want to be prioritized. This enables business owners to filter product data, pages, and all other types of content accordingly.
- Optimization and theme
Aside from choosing the most appropriate keywords, preparing original and engaging content. Creating your digital store’s structure from the inside-out.
The time it takes for your store profile to load on browsers will also determine customer acquisition and retention. Slow loading time increases buyer frustration and pushes them to visit your competitor’s profile instead. Shopify offers different themes for their merchants. Choose a theme that is easy on the eyes and will not take forever to load.
It is not enough to put your business or your brand out there for the entire digital community to see. Arranging your online store in highly popular e-commerce websites and platforms will not do your business any good.
Some entrepreneurs assume that visibility alone without effort will already do wonders on their brand. What they do not realize is customer engagement can be temporary. More importantly, how can you boost your competitive edge and keep up with the dynamic online market. If you fail to convert the first set of individuals who visit your online store and inquire about your business?
Employing search engine optimization is crucial for any online business. Even with the help of a reliable online selling platform. Otherwise, people will not even know that your business exists.
