From selling her very 1st pageant dress in her small boutique to building a mass beauty powerhouse brand.
Within 7 years, Alanna has become self made and her brand is headed towards becoming a multi million dollar company.
Alanna has expanded her formal dress reign to skin care with the launch of Alanna Skincare and Alanna Cosmetics, and now has her sights set on becoming the leading hair extensions business in the United States- perhaps the world.
The 25-year-old fashion model and actress used her social media fame and signature body wave hair to create one of the most anticipated luxury hair extension lines in the beauty industry.
Read on to see how Alanna Reece turned her beauty pageant dress boutique into a potential multi-million dollar empire.
On the cusp of her 18th birthday, Alanna established her own pageant dress boutique while studying at University of Texas at Austin. After many of her clients took home the winning crown in several pageants, Alanna’s formal dresses became the #1 spot in downtown Austin for pageant dresses and sorority formals.
Alanna’s boutique became known internationally through her social media and mass clientele. Australian dress company, Abyss by Abby makes Alanna an Brand Ambassador.
Alanna gets an exclusive collaboration with Boojee Hair Extensions. The Alanna X Boojee Hair does very well after the signature “ brazillian body wave” red photo goes viral. It became a photo inspiration for fans and fellow celebrities. From then on, the “Alanna” hair look was born.
Within days of her Abyss by Abby partnership, Alanna scores another Australian collaboration with famous swim company, Wicked Weasel. Introducing the teal micro-bikini for Valentines Day, Alanna became an instant hit on the internet.
The summer was a very busy time for the model influencer. Alanna collaborates with High Society Boutique and becomes the face of the brand. Alanna continues to promote her collaborated swimline at MGM Resorts International in Las Vegas.
Alanna has now established recurring pop up events at MGM Resorts and collaborates with renowned Los Angeles swimline company, Poolside Collection.
Alanna partners with LavishAR Hair Extensions. The AlannaXLavish collaboration was a success and were one of the early companies to introduce the “ Peruvian” Body wave.
Alanna continues expand her brand in the hair extensions business with AlannaX Ultimate Hair world, introducing Clip ins Brazilian Hair Extensions to her fans.
Alanna debuts her exclusive Alanna Cosmetics and Alanna skincare line. We havent heard too much from her line since she cleared her cosmetics instagram account. In 2019, she briefly debuted her blasian effect palette launch at her New York retail location. This summer, the beauty mogul has teased an upcoming skincare line catering to fungal acne- A much needed skin treatment for us acne sufferers during the summer heat.
In the same month, Alanna debuts her modeling/acting workshop, Commercial Look, a beauty service that enhances a clients’ look to best assist them in the modeling industry. Commercial Look included Alanna’s hair extensions, cosmetics, skin care, and wardrobe. Commercial Look was a huge hit in New York City that Alanna decided to split the company’s mission into two separate workshops- New York Acting Camp and 212 Models workshop.
Alanna debuts Alanna Swimwear- a long anticipated swimline coming from the known swimwear model. In July, She hosted an exclusive pop up event during Miami fashion week. Soon after, Alanna establishes her company’s headquarters in midtown Manhattan, New York City.
Alanna launched her exclusive hair extension line -100% Raw Southeast Asian hair. Her luxury hair collection ranges from Silky Straight Vietnamese hair to Cambodian Curly. Alanna’s Cambodian Curly becomes an ultimate favorite for the fans.
Her fans expressed their desires for colored extensions. And by the end of July, Alanna debuts the Chocolate Collection.
Alanna Reece takes her hair extensions to Amazon. Expanding her beauty products internationally.